A post-it note in the book The Tiger Who Came to Tea, the post it reads “Inciting Incident, compels the hero (that’s us) to action that leads to change”

Telling the story of your project… using The Tiger Who Came to Tea.

As digital people working in government, we’re often called upon to talk about our work, but sometimes we get bogged down in detail or stifled by structure, and it stops us from telling a compelling story. This session — run at GovCamp on 18 January 2020 — was an experiment in seeing if we might change that.

Stories for digital and agile (a not so short intro).

How does any of this relate to The Tiger Who Came to Tea?



2. Introduce the Narrative arc

3. Exposition

A post it with a drawing of a glob and the words “Exposition: The world before the story takes place”

4. Inciting incident

A post it note that with a stick man wearing a crown, it says “Inciting Incident: Compels the hero (that’s us) to action that leads to change.
One of the stories in progress, it reads “Once there was a little boy that wanted to build an intranet…”

5. Rising action

A post-it that says “the forces of change begin their work, with the arrows as described above”

6. Crisis!

A post it with a grimmacing face that says “Crisis! All this action leads us somewhere where we don’t know what to do” (note — I didn’t have this on the day and have added it for the purpose of this write up).

7. Push back

A post it with a stickman in a crown pushing against a wall. It reads “The hero (us again) pushes back against problems.

8. Climax

A post-it note that reads “Climax, Opposing forces duel and there is a clear winner and loser”

9. Denouement

A post-it note that says “Denouement, We return to the world forever changed” (also I spelled Denouement incorrectly on this post it and now anyone that shares this will know that I can’t spell — oh well!)

10. End

11. Wrap up

Local Gov collaboration at MHCLG. Prev: Head of Digital at National Leadership Centre, Cabinet Office. Standards at GDS. Proud to be @OneTeamGov.